GRIPTAPE

Discover GRIPTAPE – an arts and music collective that originated in Mumbai, India, with a goal of showcasing and supporting artistic talent amongst wider, youth-focused audiences. As their art director and designer, I worked closely with the founders on key branding elements such as conceptualization, visual strategy, and design direction. My aim was to create a bold thematic identity that fully aligned with the brand's vision. From selecting color palettes to deciding on typography and imagery, I added a fresh perspective to the brand's dark and industrial ideals while incorporating a pop of vibrance. Additionally, I managed budgeting and time constraints to ensure the project was completed within allocated resources.